Fosway Group's latest analysis of the digital learning market, the 2024 Fosway 9-Grid™ for Digital Learning, reveals a market, which like many others, is feeling the impact of economic pressures. It is a time like no other for digital learning to prove its worth, but this is a clarion call in the context of a market that has never been so innovative or diverse in its range of available solutions.

The 2024 Fosway 9-Grid™ for Digital Learning shows that while the market diversifies and develops as providers adapt to - and adopt - AI technologies, a prudent approach that prioritises care is needed. Human oversight is still a critical requirement to ensure quality, relevance, and accuracy for customers, as well as security and privacy measures to protect data and intellectual property.

Myles Runham, Lead Analyst on the research, commented, "The digital learning market is poised in an interesting position. Economic pressures are encouraging a more cautious approach to buying, but at the same time, unprecedented change and efficiency savings is becoming available through the use of AI to automate content production."

"Beyond that ever-present creation of content, we are also seeing progress in services to deliver deeper learning experiences via specialist tools and design techniques. Underneath all of this is the perennial need for data to enable the true diagnosis, design, and measurement of impact. There are finally signs of progress on this front, although more is needed - and needed now more than ever."

Despite the content opportunities that AI adoption has accelerated, the service side of the market must not be ignored. As the latest report states, digital learning is really a market in which customer value is not created from content and systems alone. Few, if any, suppliers can justifiably claim excellence across all components, and customers continue to have to sort through a wide range of capabilities and providers. For larger organisations (and now increasingly for the mid-market), simplifying access to a complex supply environment is an ongoing priority.

"The economic climate has increased pressure on all providers to be agile and innovate even faster, especially in delivering effective solutions rapidly," said David Wilson, CEO of Fosway Group. "But AI is going to change that enormously by changing the way content is created and the way it will be accessed and consumed. Expect to see an acceleration of AI adoption, but also a visible impact on how companies assess their buying options, as well as what they pay them."

As well as the 9-Grid™ for Digital Learning, which is a market analysis of solutions that provide content and resources, Fosway Group also produces the 9-Grid™ for Learning Systems, which concentrates on the platforms that power that content and those resources.

Fosway's David Wilson and David Perring will take questions on the research in a live online "Ask the Analyst" session, 22 April 2024. Places are allocated on a first come, first served basis.