Video Advertising

Adobe to Acquire TubeMogul

San Jose, CA (USA), November 2016 - Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net in debt and cash. Under the terms of the agreement, Adobe will commence a cash tender offer to acquire all of the outstanding common stock of TubeMogul for $14 per share. TubeMogul is a leader in video advertizing, with a single platform that enables brands and agencies to plan and buy video advertizing across desktops, mobile, streaming devices, and TVs.